02/05/12 | 08:34pm PST


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Chartway Federal Credit Union
Designed to encourage corporate HR managers to sign up Chartway as a financial product and service provider and reinforce their "for every dream, a way" theme. This direct mail piece also included an actual packet of sunflower seeds and a cross-promo with 1-800-Flowers.com providing the managers with $25 gift certificates for deserving employees.